Spanos Fine Jewellery is a luxury brand with local and international exposure. Their challenge was how to make sure their branding communicates their values effectively, has a scalable physique and it is solid and versatile enough to stand the test of time.

As we identified that the concept of golden shavings forming spiral circles and an S initial was powerful, we decided to maintain the approach and respect the brand image built so far. With a more refined execution, we started working on the initial icon to make it more functional in all environments while at the same time we focused on delivering a font family that would communicate the potential of the brand. Our prioritisation for the deployment of this project was encapsulated in a single word. Coherence. For the icon, the typography and the communication elements.