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branding
Shift42: Built to Move
challenge
Shift42 makes complex technology simple for growing companies, but its brand looked like every other tech consultancy. It needed an identity as clear and forward-moving as the team behind it.
solution
An identity built on the idea of a shift: a forward-leaning 42 and action words that become bright, moving labels across every touchpoint, so the brand moves the way the business does.
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thoughts
A brand for a company that moves things forward should never sit still.
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latest work
